Passion
CRAFTS AND TRADITION
Here at JL Clothing Co. these are not just words, it’s much more. We focus on real values from a time when only workers wore jeans, we offer a personilised service with the suitable music from a time when denim became socially acceptable. But JL Clothing Co. is lifestyle with a future, timeless authentic clothing for quality – concious individuals.
Philosophy
Immerse yourself in a world, when goods were manufactured from good honest materials and a keen interest in quality. In a world that smelt of tanned leather and untreated denim that was woven on old traditional looms.
The stores musical accompaniment transports one back in time when workers were the first to wear jeans.
Roger Schmuki has establisht with JL Clothing Co. his passion for an authentic and genuine approach in creating a unique selection of denims, jackets, shoes and shirts wich he found from small exclusive factories around the world.
The service and advice is equally comparable to the handpicked selection, the JL-Team are always happy to help – if desired also by appointment.
To summarise: JL Clothing Co. is a Goldmine for men and women who want to maintain a no – frills, timeless look and who enjoy an outfit, that matures beautifully each day.
Satisfy your curiosity, come and see us soon. Try the JL Clothing Co. experience, we’d love to meet you!
Regards – your JL-Team
Photoshoot
If we do a photo shoot, then it’s for real and we have a lot of fun making it.
JL Clothing Co. stands for high qualitiy, timeless and original clothing. This was the world we wanted to capture and that gave us the idea for the first shoot.
The images should embody a history of clothing, focusing on authenticity and originality. I’d like to thank each and everyone who took part, especially I was impressed by the serious preparations professional attidude and the great atmosphere on the set – the pictures speak for themeselves.
Portier – Shooting I
The nice staff from Portier situated in Lagerplatz in Winterthur let us use their place for our first photo – shoot. Thank you all again for your trust and your help.
Portier – Making of
The nice staff from Portier situated in Lagerplatz in Winterthur let us use their place for our first photo – shoot. Thank you all again for your trust and your help.
The Road Trip – Shooting II
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jeanslife_jeans_chilet_eat_dust_harley_davidson
jeanslife_jeans_chilet_eat_dust_biker
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jeanslife_bekleidung_hosen_jacken_schuhe_hemden
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jeanslife_chilet_herren_nigel_cabourn_muetze_stetson
jeanslife_shirt_merz_bei_schwanen
jeanslife_bekleidung_organisch_zeitlos
jeanslife_schuhe_red_wing_harley_davidson
We set of on Saturday with Dirk, Harry and our photographer Stefan Schaufelberger over the Ofenpass to Meran. The plan was to go fishing on the River Passer. After a great journey, nice weather und lots of fun, the boys got down to a bit of fishing on Sunday morning. Then in the afternoon we went back over the passes on our way back home. Guys thanks for the awesome Weekend!
The Road Trip – Making of
Airfield – Shooting III
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jeanslife_50er_gitta_plotniki
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jeanslife_stetson_panamahut_strohhut
jeanslife_woman_hemd_penfield
jeanslife_kleid_gitta_plotniki
jeanslife_lederjacke_steward_horsehide
Jeanslife_denim_levis_vintage_lvc_shoes_red_wing
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The idea was to portray the 1940’ – 1950’ with a summer theme, so off we went to Reichenbach in the Berner Oberland. On the runway awaiting us was an original Stinson L-1 vigilant war bird, also two buddies turned up in their 1950’s Merc’s. After a great BBQ, a good pow wow, the guys burned some rubber on the runway.
Many thanks to all the contributors, it’s nice to be able to know so many lovely people and being able share common interests.
Airfield – Making of
Shooting Winter 2017
Shootings Goldgraben 2018
Press
Süddeutsche Zeitung 2012
(Merz bei Schwanen, Süddeutsche Zeitung, January 2012)
Detail lovers handmade – available in our store.
Winterthur Magazin 2013
(Winterthur Magazin, April 2013)
Those looking for something special, something prepares long joy…